When I was younger I did what today seems like a million different things at once. Working during the day in an Ad Agency, doing freelance editorial illustration at night until the wee hours. And somewhere in-between teaching myself to program computers in a couple of different languages.
Today I don’t have to actually do anything. For 2 reasons. 1. I’m an old fart living off my pension's. 2. AI is displacing much of what I used to do.
I play with 2 AIs mostly. Chat GTP and Midjourney. In Chat GPT I can write just about anything from elaborate posts to programing functions in a variety of computer languages. In Midjourney I can create images from straight up realism to amazing imaginations in countless graphic styles.
Let’s imagine i’m in my late 30’s and sober. I have a client that is opening a couple of small bars catering to an upscale younger crowd…
Fist I ask GPT for a name… We select this name Pour & Pair. Then I ask MJ for a logo…. we pick this one.
… and a photo… made in 3 minutes in Midjourney
A headline will be nice. I ask Chat GPT… we choose
Flavors and Friends. The New Age of Wine and Dine
…and some ad copy.
At Pour and Pair, we blend the allure of fine wines with gourmet bites in a setting that's both chic and welcoming. Perfect for after-work relaxation or weekend gatherings, we offer a curated selection of wines paired with artisanal, locally-sourced dishes. Our lively atmosphere, designed for the young and young at heart, invites you to unwind, socialize, and indulge in a sensory journey. Join us and make your moments memorable
In about 20 minutes my fat arthitic fingers, feeble mind and failing eyes created a framework for said ad.
I had a variety of clients back in the late 70s doing just this sort of thing. But I had to draw up layouts or several layouts. Take some photos, or have them taken. Maybe draw a humorous illustration. Then on approval make final mechanical. Send the mechanical and images to a engraver where the mechanical and images were made into films for reproduction for every magazine the ad was to run in.
If we’re not completely looking for immediate result and do more detailing over a little more time today’s way may be better than the old way. Way Cheaper.